In” Ways of Seeing”,part 3 Berger reports that advertising can make us richer in some ways by encouraging everyone in consumer, to buy more to change themselves and their lives. Even if the money we spend makes us poor. It creates glamour by showing people who have significantly changed and generating consumer envy. Also, glamour is a new concept for people in today’s life. It is for those who cannot accept that they are unattractive. Therefore, the charm has a certain commercial value, which is very important for advertising. Berger also explains the difference between what oil painting shows and what advertising photography shows. Their are many commonalities between the two, but one is should what their emotion are like when they paint and the other is commerce. It also reveals that society is changing constantly. People are no longer pursuing pure art, but more pursuing their charm and more wealth.

1. According to “Ways of Seeing’’, Berger says that publicity is to give people suggestions to buy things, and convince people that they can reach an enviable state after purchasing a certain product. Publicity caters to consumers’ potential demand for purchasing goods and arouses consumers’ yearning and pursuit. Through a large number of advertisements, the potential needs of consumers are stimulated or the actual needs are strengthened, which will stimulate consumers’ buying behavior. 

2.  Although publicity and oil painting have many of the same references such as quality and ideals. But they are quite different. Oil paintings describe the property and lifestyle of the owner, while publicity is a lifestyle that people desire. Publicity motivates people to fight for more income to solve their anxiety about money. 

3. One of the “dreams” he offers is the romantic love in the age of knights in the old castle. This image depicts a beautiful girl with a white horse. The image shows a sense of elegance and mystery. Let people see that and they will unconsciously imagine themselves as the beautiful girl in the image. This image is designed to impress people with memories and play a role in imagination, providing rich perceptual cognition to form unique visual effects. Let us understand in our own way. 

In the video “the ways of seeing” John Berger’s states that to be naked is to be accepted of oneself true self and to be nude is to be seen naked by others and to be objectified. In today’s society women are still being objectified, but they are gaining more freedom over their sexuality and how they want to be seen . Even though women have gained some freedom over have they are viewed they are still being displayed for the male eyes. When a women dresses, looks or acts a certain way people have lots of comments on how she should of dressed or acts such as she should of covered up, change her attitude. No matter what a women wears or does she will always get comments it should be up to her to choose how she should be seen

As John Berger states throughout the video, the paintings in the Renaissance era are merely submissions to the male eye and really just a sight for the man viewing these paintings. While yes, the paintings of the women depicted in the paintings shown were pleasuring and stimulating the male audience, I’d refute that women today are being objectified similar to the ones in the painting. Now, especially in the world of social media and the modern world, women have more of a say and are free to do as they please. If they are posed in a way where they’re half naked, it’ll be due to their confidence. A woman who’s confident dresses how she wants to dress, not because of how a male views them. Or perhaps it’s what they rely on for their livelihood. Take modeling as an example. Women certainly do have a say over their images in the media, but it is definitely still determined by the male gaze. Men, whether we like to admit or not, have had our eyes caught by women on screen or tv who we find attractive. Almost kind of worshipping the view in a sense, whether it be a news reporter, an advertisement, etc. As photographs, images, movies, music videos, or portraits nowadays still tend to show women in a state of nudity, John Berger’s idea of sexuality within the images still in fact plays a role as the Renaissance paintings depict. Around the 11:30 minute mark of the “Ways of Seeing 2” video, images of women making eye contact to the viewer of the images are almost, if not, seducing in a matter where the audience is gravitated heavily.

In John Berger’s 1972 BBC video “Ways of Seeing,” Burger argues that women represented in Renaissance Paintings were made to satisfy and please men. In the minutes 13 into the video, John Berger states, “They are there to feed an appetite, not to have any of their own”.  In my opinion I believe that this quote somewhat connects in society currently . When females post a photo to social media, they can edit it to fit their personality, or what they want other people to think. If women are looking for attention or already have an audience.. In the media, women can still be influenced by the male eyes.

What Berger stated in the Ways of Seeing still remains in our society, but to a lesser degree. Women are still being objectified, seen as objects to please the male viewer, but due to the influence of feminism, there has been a rise in the power of ones own sexuality amongst women. Women now, are more in control of how they’re displayed and you can see the change in visuals today. You’re now seeing a variety of female body structures, not only the “ideal” according to ones subjective point of view. Women are in control of their Image whether its paintings or photos. Their intent is to embrace the power behind their nakedness,  redefine the  “ideal” female body by showing recognition to the differences in women.

When it’s in a mans possession, it’s objectification. Men are the culprit of women being objectified. Women see how the man idolizes and praises their nude, it tells the women that her body gives her value and she is to serve the desires of men. Women do self objectify, but its reason is for the man, because they see how men give it importance and make it significant in their identity.

Berger argues about women nudes depicted in Renaissance paintings are images that please and obey men. I agree that men were the main force in society in the past. Women’s duties are to have children, take care of the family and obey their husbands. However, today’s female images are more independent and confident. Women pursue gender equality and no longer blindly cater to men. Nowadays, the images of women in life, advertisements or magazines are becoming more colorful. The image of women is not limited to the aesthetics of men. Some people may think that women are still pleasing men in magazines and advertisements today. But my point is that maintaining beauty is a mentality that both men and women have. Women showing their charms are also pleasing themselves and making themselves happy. In addition, the images of women in the media are no longer passive. On the other hand, Berger described that sexual behavior at that time was formulated within a framework. However, today’s sexual behavior and female roles are considered free.