In” Ways of Seeing”,part 3 Berger reports that advertising can make us richer in some ways by encouraging everyone in consumer, to buy more to change themselves and their lives. Even if the money we spend makes us poor. It creates glamour by showing people who have significantly changed and generating consumer envy. Also, glamour is a new concept for people in today’s life. It is for those who cannot accept that they are unattractive. Therefore, the charm has a certain commercial value, which is very important for advertising. Berger also explains the difference between what oil painting shows and what advertising photography shows. Their are many commonalities between the two, but one is should what their emotion are like when they paint and the other is commerce. It also reveals that society is changing constantly. People are no longer pursuing pure art, but more pursuing their charm and more wealth.