- According to “Ways of Seeing’’, Berger says that publicity is to give people suggestions to buy things, and convince people that they can reach an enviable state after purchasing a certain product. Publicity caters to consumers’ potential demand for purchasing goods and arouses consumers’ yearning and pursuit. Through a large number of advertisements, the potential needs of consumers are stimulated or the actual needs are strengthened, which will stimulate consumers’ buying behavior.
2. Although publicity and oil painting have many of the same references such as quality and ideals. But they are quite different. Oil paintings describe the property and lifestyle of the owner, while publicity is a lifestyle that people desire. Publicity motivates people to fight for more income to solve their anxiety about money.
3. One of the “dreams” he offers is the romantic love in the age of knights in the old castle. This image depicts a beautiful girl with a white horse. The image shows a sense of elegance and mystery. Let people see that and they will unconsciously imagine themselves as the beautiful girl in the image. This image is designed to impress people with memories and play a role in imagination, providing rich perceptual cognition to form unique visual effects. Let us understand in our own way.
