Blog post 3

1.According to Berger, “publicity” is one way an owner promotes their business to earn more money and expand it. In the video, he mentions that pictures are the best way to attract attention for the consumer because in the picture everything looks perfect. Publicity persuades people to do something even if they do not have any money. Companies offer them a credit card on a high price of interest in order for the consumers to buy things that look good in their eyes. He mentions that publicity pictures suggest that if they buy this their life will be different, and more desirable.

2. When we compare oil paintings to publicity photography, both give us a totally different message. As we saw in the video, the oil painting promotes women’s beauty but most of the pictures contained women are without clothes. Artists used women in the pictures as an object that encourage sexuality but on the other hand, publicity pictures show the reality of life that is very important to see what is going on around the world, they truly show the true story of some unlucky peoples’ life.

3. He mentions three dreams in the video. A dream of the good life, the skin without a biography, and the dream of faraway places.