In “ways of seeing”, Berger says that “publicity” influences its consumers by persuading them to believe that if they buy this specific item it will make them richer. Or will provide this feeling or glamour in their life.

Berger stated that publicity images “appeals to a way of life that we aspire to or think we aspire”. Whereas oil paintings “showed what the owner was already enjoying”, however I believe that the oil paint images is also a piece of the aspire to be. Oil paintings to their owner was a still shot of what they have gained in life. Showcasing their possession trophies. Giving you the illusion that it “Showed what the owner had, but to a guest of the home the picture can be taken as a publicity. It now creates, as Berger stated, an envy. Creating the true difference of an oil painting to the owner. And the publicity that comes from when the painting is being viewed by someone with a less lavish life. Knowing this helps markets excel when it comes to publicity. They use these “possession trophies” and put it in the face of those looking at the photo. In a sense playing with their mind to create a thought saying “This could be you”.

Walt Disney World’s “Where dreams come true”, puts out a call to the inner child in every adult. And the imagination of a child. It gives off the illusion that everything you wish for, can come true if you come and visit their amusement parks.