Blog post #3

1. According to Berger,“publicity” images influence and affect consumers creating in them a new necessity that promises to fulfill them, to make them feel good by knowing they have the “latest” but this is accualy affecting them because what publicity makes is to create new fake necessities creating a cosumist vicious circle. This is significant to the socity because this is creating the capitalist system that we live nowadays.
2. As he compares oil painting to publicity we can see two of the most important  parts for a human, these are past and future. Oil painting was used as a form to record and share past cultures, costums, events, people, etc. Publicty actually wants to give the image of where or how you should be and what you should have to bee successfull in the future, what you should get, start, buy, consume, etc.
3. An example of an acual dream these days could be “The perfect life” that is plublished for our influencers. This dream offered by advertising use imagery to manipulate consumers by making them feel first, as If their life is not enough, as if they need more products, more activities, no work or obligations making them fell unsatisfied about what they are and what they have.