1.Berger states that It influences consumers by telling them that this is desirable, this is what gives you value. After buying the product consumers will feel their lives have reached a prestigious status. Its significant because it tells us that without this product, we are the ones who are inferior. That in order to be idolized and enviable, you must manifest that (glamour) artificial reality into your world 

 2. The owner of the oil paintings was content with what was in his possession, it only increased his confidence within himself. Now Berger said, “Oil paintings and color photography share many of the same ideals, all of them related to the principle that you are what you have”. The owners of the paintings displayed what they had, they painted from “facts”, in which this signified their value. Their belongings spoke for who they are. Whereas the purpose of the advertising is for us to purchase what’s being marketed, so if we don’t incorporate that reality, we have nothing, therefore we are nothing.   

 3. The Dream of Night- By showcasing images that show people enjoying themselves, along with their peers. These images speak “good times” which evokes consumers to envy a night exactly what’s being illustrated. The product leaves this effect on your life. The Imagery manipulates you by complimenting you and giving you worth by having you idolized. The setting of “night” invites you in.