According to Berger, how do “publicity”–what we would call advertising–images influence consumers and why is this significant?

Advertising makes consumers want to buy things they don’t need but will pursue the consumer in many ways to make them think it will change their lives and the way they living if they buy what’s advertising. This is significant because all this brand and publicity are making these people believe things that are not really going to change unless you have money for it, it will make the publicity true. If not you will have the product but living the same.

1. As he compares oil painting to publicity (advertising) photography, Berger argues that oil painting “showed what the owner was already enjoying among his possessions and way of life;” “it enhanced his view of himself as he already was.”  Whereas publicity pictures, “appeal to a way of life that we aspire to or think we aspire to.” Why are these differences important? What do they reveal to us about the production of images for publicity?
2. Oils paints had already had its meaning that they were already living that life more real compare to publicity was they wanted you to feel guilty that you deserve that life you deserved that living even that you couldn’t afford it. I think both have a different meaning and oil painting will be something that was there something you could really have an image. Compare to the publicity they want you to buy or make you feel mandatory to buy. They both are different but have almost the same meaning.

1. Choose one of the “dreams” he offers or thinks of your own. How does this dream offered by advertising use imagery to manipulate consumers?
2. The dream of “Later tonight” this dream shows how you could be having a good time and makes you feel like you in the image makes you imagine you enjoying yourself with some drinks that when you wake up from reality you will still be desiring it the next morning. It kind of eats you up thinking it will make you different when they will enjoy the time with you until you finish your money then you won’t be in the group. But make you think you will be them.