He considers publicity as the manufacturing of glamour. Publicity influences consumers by alluring them with this glamour. This is rendered more effective because of the nature of our society. Under capitalism we are encouraged to buy, so we can keep the economy going. Often advertisements show a product along side a model, often seen as happy or content. This is all an attempt to persuade the public perception of the product. The product is the source of the subjects happiness. There for it too will be your source of happiness. This is all significant because this implies that publicity is meant to appeal rather than actually deliver.

Their difference is important because when juxtaposed, they reveal the shift in function of these mediums. Publicity is meant to bring in consumers, by enticing them with status, glamour. Oil paintings on the other hand never showed what the subject didn’t have, they are always drawn grounded to their own material possessions. It just comes to show how superficial and manufactured advertising is.

The dream of going else where I feel is a powerful dream many people posses. Advertisements always glorify foreign lands by substituting foreign culture/symbolism with western cultures and ideals. Offering us a distortion of the actual material conditions in which the product inhabits, all in favor of the advertisements purpose. This distortion is what manipulates many into accepting the context in which advertisements where designed to put you in.