In the video “Ways of seeing, Episode 2 “, John Berger explains how women were objectified during the seventeenth century. He explains that they were seen as objects to be displayed by painting them nude for men to look at. He further explains that the women on display are turned into a disguise for men to look at. In today’s society, much has not changed. Women are displayed in music videos in order too grab the spectator’s attention. They are being displayed for men to look at, not too mention that most of these women are not fully clothed, but are displayed with just bras and underwear on. Women are being displayed everywhere, no matter where you go, there’s a women being displayed, whether its an advertisement, clothing brand, video game, music video, movie trailers…

Some may argue that women have control over their images on the media because there are now more social media platforms for women to post what they and when they want. Others may disagree with this because when they do post a picture they have to look a certain way, pose a certain way in order to appeal their audiences. In my opinion, women do not have complete control over their images in the media because they have to satisfy their audience. Most female influencers audiences are men, and they are affected by the male gaze because like mentioned before they have to look a certain way, pose a certain way in order to please their audience. Another example is women don’t have any control over how they are shown off in advertisements of clothing brands, products, etc.

John Berger explains that women were sexually displayed in paintings by being nude. In the video John Berger explains that women’s sexually was used to get men’s attention. In today’s society it is still the same. Women are being sexually displayed in music videos, movies, etc. Most of these brands/companies know that they will attract a bigger audience if they are sexually displayed which is why it’s still happening to this day.