1.According to Berger, how do “publicity”–what we would call advertising–images influence consumers and why is this significant?

According to Berger, Publicity is another language that influences common people to live a glamourous life. They make scene after scene to establish an idea about a product that this product is not only changing consumer’s life but also their relationship. They established that glamorous is for everybody. Even though few people can afford these glamorous lifestyles. The reason for this situation is to attract the consumer and they will buy more products to lead a glamorous lifestyle. These are the major part of their business which help them to be rich. Publicity is significant, not only it is all around us, but also most people want to be envied and attractive in this society that is called for moving democratic.

2. As he compares oil painting to publicity (advertising) photography, Berger argues that oil painting “showed what the owner was already enjoying among his possessions and way of life;” “it enhanced his view of himself as he already was.” Whereas publicity pictures, “appeal to a way of life that we aspire to or think we aspire to.” Why are these differences important? What do they reveal to us about the production of images for publicity?

Berger states that the difference between oil painting and photography is the idea of grace, elegance, authority which added up with glamor but fundamentally is similar. In the oil painting where we can see that the owner was already enjoying among his possessions and his way of life. It shows that the owner is already rich. On the other hand, In publicity picture suggests that if we buy what it is offering, our life will be different from what it is. Because of that publicity comes with envy which is a feeling of desire and jealousy. For that publicity also works on our anxieties about money to buy the product. It reveals to us that the production of images is not only an art but also are a tool for publicity in order to make money from consumers.

3- Choose one of the “dreams” he offers or think of your own. How does this dream offered by advertising use imagery to manipulate consumers?

I will choose ” dream of a faraway place” this dream allows me to think to travel anywhere in the world without any hesitation, rules, norms, and make my life more adventure. Travel from one place to another place to find pasture of livestock. But this is only daydreaming, which is not possible in the real world. Travel to the world without money, food, and accommodation are not possible. But the publicity makes me think that I will be them.