According to Berger, “publicity” influences people to believe that buying the products they are offering will make their life better, that they will be more glamorous and wanted by everyone. It is significant because even though it is clear that buying one product will not change their lives significantly, they believe that it will make them richer and they would be ambitious about the money, even take out a loan which make make them poorer than they are right now.

In the video Berger argues that oil painting is based on the owner’s wealth and possessions, which are often given to him at birth, while publicity pictures portrays the way of life that we hope to have yet have not reached yet. These differences are important because while oil paint seems unrealistic to many people and does not make them want to have that life, publicity pictures manipulates people to believe that if they spend a little money and acquire the products, they can because exactly like a model in the magazine or on the TV. Even though both of them are only a fantasy to many people, pictures seem realistic to the consumers.

One of the dreams that Berger offered was the “skin dream.” Skin product advertisements targets consumers who desire a smooth and beautiful skin. By showing the models using skin products and improving their beauty, and by promising that it will make everyone beautiful, the consumers will believe that only if they could afford the same skin products that models use, they can have their dream skin and have a better, wonderful life.