1.According to Berger, the publication is implied by the consumer that he needs this product because if he has it, his life will change in a drastic way and let him know. This can be made more influential with the help in some companies and businesses. This helps to improve the product making it more efficient. other people bought the product and say that this has worked for them other people buy it because they think it will be the same for example in the case of some prunings they assume that they use the product on the skin so that their skin looks clean and beautiful to that people lied to them to buy your product. the publication lies to the consumer to buy something that is not necessary but makes him feel richer.

2. Berger shows that advertising and oil painting may be the same but there is still a big difference. in the sample publication that the consumer needs the product for their life to improve. But in the ole painting it shows the difference of the product and the interpretations and failure of that said product. This is important because it gives the consumer that he does not need any product. over time changes in people seeking wealth and lifestyle become not only those who may own oil paintings.

3.Berger talks about “The Later Tonight Dream” is showing the public the best moment of your life. He says “we are all attracted to what we can achieve with pleasure but it is ourselves who cannot provide the greatest pleasure. Also Later Tonight’s dream shows images of exotic and beautiful countries so that it has the effect on the consumer of different types of imagining that this leads to yearning to travel around the world.