- According to Berg, “propaganda” suggests that each of us in a consumer society change ourselves or our lives by buying more. Advertising is the act of persuading and informing others of a better way of life. It is precisely the people and objects in the images we see that are placed purposefully and produce the desired results that we will make purchases to improve our lifestyle and make it more desirable.
- Oil painting represents the reality that artists have lived and shows us what it is like to live, but propaganda does the opposite. It creates glamour and makes people think and dream of changing and becoming like them. It is something that some people dream about, capture on camera, and create a perfect life through some design. In propaganda, they act and manipulate images to achieve their ends, but in painting, their nature is to have no action, no darkness, and what they enjoy.
- Berger emphasizes that the promotional images consistently represent one of the three dreams. “The dream of the night, you are part of the good life, they smile, they are part of the good life, you smile, everyone is surrounded by things that bring happiness, but it will bring you the greatest happiness, the next morning, you still have to pay the price; The same. Such propaganda works imaginatively, but it also does other things because propaganda pretends to explain the world around us and everything in its own way. In this type of dream, people express their class level, prestige, and action. Also, it feels good to be around other people and their companies. Feel signs of happiness and love. Thus, these dreams make people “envy” part of the glamorous world and lifestyle we live in, the things we own and everything we wear reflects this “glamour” or “envy” lifestyle. In today’s society, what we see we believe. Therefore, this material life affects the dream life of others. Images such as clothes, styles, drinks, cigarettes, etc. help to sell the product, if one person does not show up or promote the product, then another person will not be able to realize this dream. Without envy, there is no charm.
I liked how you used the dream sequence to explain how imagery appeals the consummer