In John Berger’s 1972 BBC video “Ways of Seeing,” Burger argues that women represented in Renaissance Paintings were made to satisfy and please men. 13 minutes into the video, Berger states, “They are there to feed an appetite, not to have any of their own.” I believe that this quote somewhat applies to modern women. When they post a photo to social media, they can customize it to fit their personality, or what they want other people to think. If they are looking for attention or already have an audience, they still might have to satisfy them. In the media, women can still be influenced by the male gaze. Most brands are aware of this as they may often use beautiful women in their advertisements to appeal to their audience.