Blog post #2

In “Ways of Seeing” episode #2 by John Berger, they say “that woman constantly meet glances which act like nerves reminding them how they look or how they should look behind every glance is a judgment sometimes the glance they meet is their own reflected back from a view mirror.” I say it is true, a woman today is not in control of their own images in the media because they need to represent a brand, and that brand wants a specific look. The company can be a television show, a clothing line, a music label, etc. In businesses like these, women can be told what kind of clothes to wear, type of makeup to use, hairstyles that are permitted, or even how to speak to gain audiences, particularly the male audience. Most of these brands also use a woman’s sexuality to gain profit. Sexuality will always play a role in today’s images; men are idolizing women since the beginning of time, like in the picture “The Judgement of Paris,” where Paris gives an apple to the most beautiful woman. These similarities can also play a part in a woman landing a job in a higher position because of her beauty; she can represent the company’s appealing image to the consumers.

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